January 18, 2018
Partnership Supports Both Cadent and one2one Media for Addressable Advertising and Optimized Linear Advertising
October 9, 2017
To reach households with addressable ads on a one-to-one basis at scale, advertisers and agencies need to do it on a one-to-many basis.
September 26, 2017
Join a discussion with top leaders across Marketing, Media and Technology who are leading the charge in disruption and innovation. Read more at http://newyork.advertisingweek.com/replay/-att-ceo-connectors-2017-09-26-1115#k6w5tDeclkmx6lOF.99
September 25, 2017
Women in advertising have faced an uphill battle for decades, and while things have gotten better, we’ve still got a long way to go. While it’s important to focus on the struggle, Read more at http://newyork.advertisingweek.com/replay/-leadership-seminar-2017-09-25-1200#okaabS7UkCPWdWFc.99
September 20, 2017
Cross MediaWorks, a family of global media and advertising companies focused on advancing the TV and video advertising marketplace, announced today it has expanded its executive team with the addition of two new hires. The hires include: Paul Alfieri, CMO, Cross MediaWorks and Madhusudhan Reddy, SVP, Head of Engineering, Cadent. Both positions are newly created and will be based in New York.
September 13, 2017
There is never a lot of industry buzz around the movie studio’s on-demand rental business.
September 5, 2017
But for VOD rentals on pay-TV providers, America’s unofficial end to summer zooms off the charts. Over the last three years, VOD rental transactions have been approximately 100% higher on Labor Day compared with the average rate of other Mondays, according to marketing data analytics provider one2one Media. Video-on-demand customers on Labor Day are primarily women 25-54, according to one2one. The company obtains data from sources including comScore/Rentrak and more than 40 pay-TV operators. Comcast’s own data backs up those findings: On Labor Day 2016, the cable giant’s VOD revenue was up 97% compared to other Mondays in August 2016. What’s behind VOD’s Labor Day festivities? Here are a few reasons to explain the bump for the U.S. holiday that falls on the first Monday in September: 1. Studios don’t usually open big movies over Labor Day, while summer blockbusters are on VOD. Home-video activity in early September is likely a beneficiary of Hollywood’s release-window cycle. Studios don’t schedule tentpole releases on Labor Day weekend, because it bumps into the start of the new school year. Meanwhile, the biggest theatrical titles of the summer have now arrived on VOD: Currently, Warner Bros.’s “Wonder Woman,” the biggest movie of the summer of 2017, is now available on video-on-demand, along with Disney-Marvel’s “Guardians of the Galaxy Vol. 2,” “Alien: Covenant,” and “King Arthur: Legend of the Sword.” RELATED Comcast Debuts 'Xfinity Instant TV' Skinny Bundle for Broadband-Only Users Comcast Chief Brian Roberts Pushes Back Against Stock Drop 2. School’s back in session. Families have often concluded their summer vacations by Labor Day, and in most areas the school year has either already started or is about to commence. That means lots of people are parked at home, with a VOD movie just a few button pushes away. 3. It’s a big drinking holiday. It’s no coincidence that New Year’s Eve is the other major day on the calendar when VOD rentals skyrocket — similarly seeing about a twofold increase in activity, according to one2one. After a few beers, it seems, people are more willing to shell out a few bucks for a VOD title. 4. Not much is happening on TV. The fall television premieres haven’t started yet, and there aren’t any major sporting events on TV aside from the U.S. Open tennis tournament (which this year features women’s and men’s singles matches in the Round of 16). So if you’re like many Americans, today you may be filling up the cooler, lighting the grill — and firing up the VOD. Pictured above: Verizon’s Fios current on-demand new releases movie menu. LEAVE A REPLY1 COMCAST LABOR DAY VIDEO-ON-DEMAND VOD Want to read more articles like this one? Subscribe to Variety Today. Sponsored Stories Earn a $200 statement credit with a new Disney® Premier Visa® Card. Learn More Earn a $200 statement credit with a new Disney® Premier Visa® Card. Learn More DisneyRewards.com Canceled TV Shows: The Complete List of Television Cancellations 2017 Canceled TV Shows: The Complete List of Television Cancellations 2017 Alloy Locate Anyone By Entering Their Name (This is Addicting) Locate Anyone By Entering Their Name (This is Addicting) TruthFinder More From Variety Jemele Hill Is a Fading Memory. Which Means ESPN Lost a Big Opportunity Jemele Hill Is a Fading Memory. Which Means ESPN Lost a Big Opportunity Comcast Debuts ‘Xfinity Instant TV’ Skinny Bundle for Broadband-Only Users Comcast Debuts ‘Xfinity Instant TV’ Skinny Bundle for Broadband-Only Users CNN Anchor Ends Segment Early Over Commentator’s Bizarre ‘Boobs’ Remark CNN Anchor Ends Segment Early Over Commentator’s Bizarre ‘Boobs’ Remark Recommended by Sponsored Content The Spouses of These Super Stars Will Leave You Speechless History Fanatic Do You Come From Royal Blood? 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Read More Leave a Reply No Comments Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications. Enter your comment here... Toni says: SEPTEMBER 4, 2017 AT 7:44 AM Omg we never started school before Labor Day. That’s criminal and child abuse. The end of the school year was right before Memorial Day. It’s vacation time. These new schedules are selfish and abusive to a kids life. Why doesn’t the movie industry get started on protesting the school year start/stop dates. Also the inner year vacations were shorter. Xmas/holiday one week, Easter/spring one week. THATS IT!!!! One day after thanksgiving. REPLY Most Viewed Amazon Pulls Plug on David O. Russell Project; 'Romanoffs' Moving Forward Without TWC Michael Moore on Harvey Weinstein Scandal: 'It's a Profound Cultural Moment' Judd Apatow on Weinstein Co. at Power of Women Luncheon: 'Shut It Down'
August 29, 2017
Broadcasters and Pay TV Operators Need to Agree on Sharing Revenue for Addressable TV Advertising
July 31, 2017
Addressable Television: We Know It Works, But Is It Getting Easier?
July 27, 2017
Cadent's Full Kids Press of 2017
July 19, 2017
Infographic: More Than 100 Million Movies Were Rented On Demand Last Year
July 19, 2017
Cadent, a leading provider of media, advertising technology and data solutions, today announced its technology arm (formerly BlackArrow) has made extensive enhancements to its addressable TV solution and core system, alongside a granted patent for their unique technology.
July 18, 2017
Cross MediaWorks' Nick Troiano on Creating the Next Generation of TV Advertising
July 7, 2017
While the advertising, media and ad:tech industries’ top executives were not watching much television during the 2017 Cannes Lions, they certainly were talking about its present and future.
June 13, 2017
Jamie Power, COO, one2one Media, panelist on Can Cooperative Measurement Models Work?
May 25, 2017
Cadent is using the Telestream Vantage Media Processing Platform to automate processes and boost productivity across its media planning and buying operations.
April 26, 2017
Gabe Greenberg, GABBCON CEO sits with the TWO Co-Founders of One2One, Jamie Power and Michael Bologna. Many are wondering what One2One is up to and who the current and future clients may be - so we asked them. In addition, Jamie and Mike weigh in on the value of the GABBCON Ad Innovation Lab and Executive Summit and provide a forecast for its future.
April 26, 2017
Michael Zargham, Director Data Science for Cadent, has been collaborating with IBM’s Machine Learning Hub, a division focused on developing cognitive systems to learn, reason and engage with us in a natural and personalized way, since the Fall of 2016. Recently, IBM had published a summary of some of the work Michael and IBM have done together on their Data Science blog.
April 25, 2017
The 2017 NAB Show hosted lots of great content and information, but the topic of media measurement and index buying, as well as addressable TV were on the minds of many, so the team from GABBCON, in partnership with TiVo hosted this panel with leaders from TiVo, Epsilon, One2One Media and Leap Media to dig into the realities.
April 20, 2017
Keith Kryszczun, SVP of Global Sales for Cadent Technology, chaired the “Making TV Stronger” session, as well as moderated the “Where are the fast, big wins in advertising and data technology for Canada?”
June 6, 2017
one2one Media announced today that it has launched an in-home entertainment platform that will focus on driving rental and electronic downloads of movies from pay-TV providers
May 24th, 2017
Cadent Accelerates Media Processing of National Spots for Cross-Platform Distribution with Telestream Vantage.
May 10th, 2017
Sinclair Broadcasting’s planned acquisition of Tribune Media Co. for $3.9 billion is expected to change the face of the addressable TV market and significantly expand the way local and national TV inventory are bought together.
May 9th, 2017
It has taken a while, but methods of targeting TV ads at the household level have now hit a critical mass in the United States, according to an exec from a brand new company hoping to help ad agencies take advantage.
May 3rd, 2017
Two of the advertising execs who set up and led GroupM’s advanced TV advertising division have moved on to run their own, independent company in the Cross MediaWorks portfolio.
April 25th, 2017
Driving the addressable TV market’s growth, which some estimates put at 50% this year, is advertisers’ satisfaction with their campaigns there. Michael Bologna, president of One2one Media, estimates about 54 million U.S. TV households currently have the necessary technology for such ad insertion. Another 30 million-40 million televisions are expected by year’s end.
April 3, 2017
Cross MediaWorks announced today it has launched one2one Media. This new company will provide a neutral and scalable addressable video business for agencies and advertisers, in partnership with Multichannel Video Programming Distributors (MVPDs). Addressable video pioneers, Michael Bologna, president, and Jamie Power, COO, will lead the new organization. The announcement was made by Nick Troiano, CEO, Cross MediaWorks.
January 3, 2017
Addressable TV significantly expanded in 2016, both in terms of ad spend and the total size of the addressable market. In 2015, addressable TV ad spend reached $400 million in the US and grew to $890 million in 2016, according to eMarketer. That’s quadruple the spend flowing into the marketplace in 2014. Last year, more households became addressable partly because of the all the content that coalesced across IP, over-the-top and on-demand platforms, said Stephanie Mitchko-Beale, CTO and COO of TV sales network Cadent.
December 14, 2016
Trying to “retrofit” television into digital is harmful because it devalues advertising inventory, according to the CEO of Cadent. Since the company’s rebranding a few years ago from TelAmerica, focusing on value along with direct-selling has helped to upend its customer base from overwhelmingly direct-response TV advertisers to mostly national brands, says Nick Troiano.
December 5, 2016
Cadent's pharma business has grown dramatically, especially in this past Upfront and we expect it to be a category of tremendous growth for us, in part because of our ability to use data-driven media plans for our clients," said Jim Tricarico, CRO of Cadent Network. "Our pharma advertisers have seen great results by using a combination of data-enabled plans alongside national reach campaigns, across both cable and broadcast, to reach their audiences at different points of the purchase funnel.
July 12, 2016
TiVo Research and Cadent announced that they have created an enhanced TV targeting solution for advertisers. The new offering enables marketers to go beyond age and gender to reach specific audiences, in an anonymous, privacy-protected manner. Using anonymized, single-source data from TiVo Research, Cadent can optimize TV campaigns across networks and dayparts to deliver impressions against a brand’s strategic target. Modi Media is the first client to use this joint offering to extend the footprint of their addressable TV campaigns.
May 17, 2016
Cadent Technology, formerly BlackArrow, announced that it has joined the Reference Design Kit (RDK) Community. Within the community, Cadent Technology, who has previously deployed advertising solutions for on-demand and multiscreen experiences across their 40 million household footprint, will primarily focus on Linear Segmented Advertising that inserts targeted ads into live and time-shifted experiences on the RDK-V (Video) software.
May 13, 2016
Cadent announced that its technology division, Cadent Technology (formerly BlackArrow), will be showcasing its addressable linear solution at INTX on May 16th-18th, 2016 in Boston.
March 10, 2016
Les Carter of Cadent Technology demonstrates the new broadcast linear addressable ad solution Cadent Technology, the company that combines the technology teams of BlackArrow and Cadent Network, has unveiled a solution for household-level addressable advertising for linear broadcast TV. The company already provides solutions for dynamic advertising insertion (DAI) and addressability in classic VOD (unicast over broadcast networks, served via set-top boxes), or streaming video to multiscreen devices, covering both live/linear and on-demand. It lists a number of major Pay TV operators as customers including Time Warner Cable and Virgin Media. Now Cadent Technology can help operators enable and then manage addressable advertising inventory across every screen.
February 17, 2016
Cadent announced the formation of a new division, Cadent Technology. The newly formed unit will merge the technology teams of BlackArrow, a worldwide leader in advertising and data solutions, and Cadent Network, a leading national TV advertising media solutions provider, to expand the types of ad technology products and services Cadent can provide pay-TV service providers, advertisers and programming partners.
August 24, 2015
Cross MediaWorks announced that it has acquired BlackArrow, a worldwide leader in advertising and data solutions for the pay-TV industry.