April 3, 2017
Cross MediaWorks announced today it has launched one2one Media. This new company will provide a neutral and scalable addressable video business for agencies and advertisers, in partnership with Multichannel Video Programming Distributors (MVPDs). Addressable video pioneers, Michael Bologna, president, and Jamie Power, COO, will lead the new organization. The announcement was made by Nick Troiano, CEO, Cross MediaWorks.
July 12, 2016
TiVo Research and Cadent announced that they have created an enhanced TV targeting solution for advertisers. The new offering enables marketers to go beyond age and gender to reach specific audiences, in an anonymous, privacy-protected manner. Using anonymized, single-source data from TiVo Research, Cadent can optimize TV campaigns across networks and dayparts to deliver impressions against a brand’s strategic target. Modi Media is the first client to use this joint offering to extend the footprint of their addressable TV campaigns.
May 17, 2016
Cadent Technology, formerly BlackArrow, announced that it has joined the Reference Design Kit (RDK) Community. Within the community, Cadent Technology, who has previously deployed advertising solutions for on-demand and multiscreen experiences across their 40 million household footprint, will primarily focus on Linear Segmented Advertising that inserts targeted ads into live and time-shifted experiences on the RDK-V (Video) software.
May 13, 2016
Cadent announced that its technology division, Cadent Technology (formerly BlackArrow), will be showcasing its addressable linear solution at INTX on May 16th-18th, 2016 in Boston.
February 17, 2016
Cadent announced the formation of a new division, Cadent Technology. The newly formed unit will merge the technology teams of BlackArrow, a worldwide leader in advertising and data solutions, and Cadent Network, a leading national TV advertising media solutions provider, to expand the types of ad technology products and services Cadent can provide pay-TV service providers, advertisers and programming partners.
August 24, 2015
Cross MediaWorks announced that it has acquired BlackArrow, a worldwide leader in advertising and data solutions for the pay-TV industry.
January 3, 2017
Addressable TV significantly expanded in 2016, both in terms of ad spend and the total size of the addressable market. In 2015, addressable TV ad spend reached $400 million in the US and grew to $890 million in 2016, according to eMarketer. That’s quadruple the spend flowing into the marketplace in 2014. Last year, more households became addressable partly because of the all the content that coalesced across IP, over-the-top and on-demand platforms, said Stephanie Mitchko-Beale, CTO and COO of TV sales network Cadent.
December 14, 2016
Trying to “retrofit” television into digital is harmful because it devalues advertising inventory, according to the CEO of Cadent. Since the company’s rebranding a few years ago from TelAmerica, focusing on value along with direct-selling has helped to upend its customer base from overwhelmingly direct-response TV advertisers to mostly national brands, says Nick Troiano.
December 5, 2016
Cadent's pharma business has grown dramatically, especially in this past Upfront and we expect it to be a category of tremendous growth for us, in part because of our ability to use data-driven media plans for our clients," said Jim Tricarico, CRO of Cadent Network. "Our pharma advertisers have seen great results by using a combination of data-enabled plans alongside national reach campaigns, across both cable and broadcast, to reach their audiences at different points of the purchase funnel.
March 10, 2016
Les Carter of Cadent Technology demonstrates the new broadcast linear addressable ad solution Cadent Technology, the company that combines the technology teams of BlackArrow and Cadent Network, has unveiled a solution for household-level addressable advertising for linear broadcast TV. The company already provides solutions for dynamic advertising insertion (DAI) and addressability in classic VOD (unicast over broadcast networks, served via set-top boxes), or streaming video to multiscreen devices, covering both live/linear and on-demand. It lists a number of major Pay TV operators as customers including Time Warner Cable and Virgin Media. Now Cadent Technology can help operators enable and then manage addressable advertising inventory across every screen.