July 19, 2017
Cadent, a leading provider of media, advertising technology and data solutions, today announced its technology arm (formerly BlackArrow) has made extensive enhancements to its addressable TV solution and core system, alongside a granted patent for their unique technology.
July 7, 2017
While the advertising, media and ad:tech industries’ top executives were not watching much television during the 2017 Cannes Lions, they certainly were talking about its present and future.
June 13, 2017
Jamie Power, COO, one2one Media, panelist on Can Cooperative Measurement Models Work?
May 25, 2017
Cadent is using the Telestream Vantage Media Processing Platform to automate processes and boost productivity across its media planning and buying operations.
April 26, 2017
Gabe Greenberg, GABBCON CEO sits with the TWO Co-Founders of One2One, Jamie Power and Michael Bologna. Many are wondering what One2One is up to and who the current and future clients may be - so we asked them. In addition, Jamie and Mike weigh in on the value of the GABBCON Ad Innovation Lab and Executive Summit and provide a forecast for its future.
April 26, 2017
Michael Zargham, Director Data Science for Cadent, has been collaborating with IBM’s Machine Learning Hub, a division focused on developing cognitive systems to learn, reason and engage with us in a natural and personalized way, since the Fall of 2016. Recently, IBM had published a summary of some of the work Michael and IBM have done together on their Data Science blog.
April 25, 2017
The 2017 NAB Show hosted lots of great content and information, but the topic of media measurement and index buying, as well as addressable TV were on the minds of many, so the team from GABBCON, in partnership with TiVo hosted this panel with leaders from TiVo, Epsilon, One2One Media and Leap Media to dig into the realities.
April 20, 2017
Keith Kryszczun, SVP of Global Sales for Cadent Technology, chaired the “Making TV Stronger” session, as well as moderated the “Where are the fast, big wins in advertising and data technology for Canada?”
June 6, 2017
one2one Media announced today that it has launched an in-home entertainment platform that will focus on driving rental and electronic downloads of movies from pay-TV providers
May 24th, 2017
Cadent Accelerates Media Processing of National Spots for Cross-Platform Distribution with Telestream Vantage.
May 10th, 2017
Sinclair Broadcasting’s planned acquisition of Tribune Media Co. for $3.9 billion is expected to change the face of the addressable TV market and significantly expand the way local and national TV inventory are bought together.
May 9th, 2017
It has taken a while, but methods of targeting TV ads at the household level have now hit a critical mass in the United States, according to an exec from a brand new company hoping to help ad agencies take advantage.
May 3rd, 2017
Two of the advertising execs who set up and led GroupM’s advanced TV advertising division have moved on to run their own, independent company in the Cross MediaWorks portfolio.
April 25th, 2017
Driving the addressable TV market’s growth, which some estimates put at 50% this year, is advertisers’ satisfaction with their campaigns there. Michael Bologna, president of One2one Media, estimates about 54 million U.S. TV households currently have the necessary technology for such ad insertion. Another 30 million-40 million televisions are expected by year’s end.
April 3, 2017
Cross MediaWorks announced today it has launched one2one Media. This new company will provide a neutral and scalable addressable video business for agencies and advertisers, in partnership with Multichannel Video Programming Distributors (MVPDs). Addressable video pioneers, Michael Bologna, president, and Jamie Power, COO, will lead the new organization. The announcement was made by Nick Troiano, CEO, Cross MediaWorks.
January 3, 2017
Addressable TV significantly expanded in 2016, both in terms of ad spend and the total size of the addressable market. In 2015, addressable TV ad spend reached $400 million in the US and grew to $890 million in 2016, according to eMarketer. That’s quadruple the spend flowing into the marketplace in 2014. Last year, more households became addressable partly because of the all the content that coalesced across IP, over-the-top and on-demand platforms, said Stephanie Mitchko-Beale, CTO and COO of TV sales network Cadent.
December 14, 2016
Trying to “retrofit” television into digital is harmful because it devalues advertising inventory, according to the CEO of Cadent. Since the company’s rebranding a few years ago from TelAmerica, focusing on value along with direct-selling has helped to upend its customer base from overwhelmingly direct-response TV advertisers to mostly national brands, says Nick Troiano.
December 5, 2016
Cadent's pharma business has grown dramatically, especially in this past Upfront and we expect it to be a category of tremendous growth for us, in part because of our ability to use data-driven media plans for our clients," said Jim Tricarico, CRO of Cadent Network. "Our pharma advertisers have seen great results by using a combination of data-enabled plans alongside national reach campaigns, across both cable and broadcast, to reach their audiences at different points of the purchase funnel.
July 12, 2016
TiVo Research and Cadent announced that they have created an enhanced TV targeting solution for advertisers. The new offering enables marketers to go beyond age and gender to reach specific audiences, in an anonymous, privacy-protected manner. Using anonymized, single-source data from TiVo Research, Cadent can optimize TV campaigns across networks and dayparts to deliver impressions against a brand’s strategic target. Modi Media is the first client to use this joint offering to extend the footprint of their addressable TV campaigns.
May 17, 2016
Cadent Technology, formerly BlackArrow, announced that it has joined the Reference Design Kit (RDK) Community. Within the community, Cadent Technology, who has previously deployed advertising solutions for on-demand and multiscreen experiences across their 40 million household footprint, will primarily focus on Linear Segmented Advertising that inserts targeted ads into live and time-shifted experiences on the RDK-V (Video) software.
May 13, 2016
Cadent announced that its technology division, Cadent Technology (formerly BlackArrow), will be showcasing its addressable linear solution at INTX on May 16th-18th, 2016 in Boston.
March 10, 2016
Les Carter of Cadent Technology demonstrates the new broadcast linear addressable ad solution Cadent Technology, the company that combines the technology teams of BlackArrow and Cadent Network, has unveiled a solution for household-level addressable advertising for linear broadcast TV. The company already provides solutions for dynamic advertising insertion (DAI) and addressability in classic VOD (unicast over broadcast networks, served via set-top boxes), or streaming video to multiscreen devices, covering both live/linear and on-demand. It lists a number of major Pay TV operators as customers including Time Warner Cable and Virgin Media. Now Cadent Technology can help operators enable and then manage addressable advertising inventory across every screen.
February 17, 2016
Cadent announced the formation of a new division, Cadent Technology. The newly formed unit will merge the technology teams of BlackArrow, a worldwide leader in advertising and data solutions, and Cadent Network, a leading national TV advertising media solutions provider, to expand the types of ad technology products and services Cadent can provide pay-TV service providers, advertisers and programming partners.
August 24, 2015
Cross MediaWorks announced that it has acquired BlackArrow, a worldwide leader in advertising and data solutions for the pay-TV industry.