New In-Home Entertainment Data-Driven Solution Will Focus on Boosting Revenue for On-Demand Movie Releases
LOS ANGELES, CA, June 6, 2017 – one2one Media announced today that it has launched an in-home entertainment platform that will focus on driving rental and electronic downloads of movies from pay-TV providers. The in-home entertainment team will be led by Karen Abram, svp, entertainment, one2one. The announcement was made by Jamie Power, chief operating officer, one2one.
“one2one is extending its promise of creating turnkey data-driven solutions for advertisers. Our in-home entertainment platform is a unique differentiator in the marketplace and we are excited to bring it to our movie studio partners to help them drive transaction growth,” said Power. “Combining this powerful new platform with a team who has an overwhelming amount of specialized expertise will create a new industry standard for the in-home entertainment marketplace.”
This new platform is a first-to-market for movie studios interested in finding consumers with a higher propensity to watch movies on-demand. The platform utilizes one2one’s proprietary data and technology infrastructure to bring a new level of targeting and analytic capabilities that will optimize investment and maximize revenue for on-demand movie releases.
“Movie studios have come to expect data-driven reporting and real-time analytics that best demonstrate how to optimize in-home campaigns,” said Abram. “Our platform will help clients pinpoint necessary investments, powerful tactics and the optimum platforms to increase purchasing habits.”
The solution will focus on advancing proprietary capabilities, including household-specific propensity testing and purchase behavior based on more than 20 different variables. These specific differentiators include movie genre, seasonality and film rating. In addition, It will identify and hone in on a specific movie’s estimated revenue goals by assessing expected revenue from existing renters as well as modeling potential revenue from first-time renters.
one2one will leverage automation capabilities powered by Cadent Technology to increase efficiencies and enhance insights.
For more information about one2one Media visit: http://one2onemedia.tv
About one2one Media
one2one Media is a highly specialized, independent entity that offers both agencies and advertisers a turnkey solution to addressable video. Through a managed service, one2one Media provides strategy, implementation, and attribution analysis to its clients, all while integrating the various, complex elements of the addressable ecosystem. The extensive experience of one2one Media coupled with its suite of propriety tools and technology capabilities allow it to provide best in class service to agencies, advertisers and MVPDs. http://one2onemedia.tv
About Cross MediaWorks
Cross MediaWorks (CMW) is driving the advanced TV revolution. With more than 300 employees worldwide, CMW companies are advancing the next generation of cross-platform solutions with turnkey addressable video capabilities, data-driven media solutions, and superior performance-based marketing. Leveraging our incredible scale, CMW clients and partners can effectively target audiences with relevant messages, while simplifying advertising workflows across all screens. CMW companies include Cadent, one2one Media and TCA (The Cross Agency). Cross MediaWorks is a member of the portfolio of companies managed by Lee Equity Partners. http://crossmw.tv.